How Should Companies Talk to Customers Online? /

Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a s...

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Detalles Bibliográficos
Autores principales: McFerran, Brent (Autor), Moore, Sarah (Autor), Packard, Grant (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2018.
Edición:1st edition.
Temas:
Industrial management.
Gestion d'entreprise.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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