Millennials with kids : marketing to this powerful and surprisingly different generation of parents /

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fromm, Jeff
Otros Autores: Vidler, Marissa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : AMACOM, American Management Association, [2015]
Temas:
Young adult consumers > Attitudes.
Target marketing.
Parents.
Generation Y.
Jeunes adultes consommateurs > Attitudes.
Cibles (Marketing)
Génération Internet.
broader terms.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Cibles (marketing)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Foreword
  • Acknowledgments
  • Introduction
  • Who are they now?
  • Welcome to the ization nation
  • Fifty shades of your brand
  • The power of energy
  • The middle of the road could be the end
  • Afterword
  • Notes
  • Glossary
  • Index.

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