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Millennials with kids : marketing to this powerful and surprisingly different generation of parents /
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
AMACOM, American Management Association,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Fromm, Jeff. | |
| 245 | 1 | 0 | |a Millennials with kids : |b marketing to this powerful and surprisingly different generation of parents / |c Jeff Fromm & Marissa Vidler. |
| 264 | 1 | |a New York, NY : |b AMACOM, American Management Association, |c [2015] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a ne. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Young adult consumers |x Attitudes. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 0 | |a Parents. | |
| 650 | 0 | |a Generation Y. | |
| 650 | 6 | |a Jeunes adultes consommateurs |x Attitudes. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 6 | |a Parents. | |
| 650 | 6 | |a Génération Internet. | |
| 650 | 7 | |a broader terms. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Generation Y. |2 fast |0 (OCoLC)fst01737863 | |
| 650 | 7 | |a Parents. |2 fast |0 (OCoLC)fst01053451 | |
| 650 | 7 | |a Target marketing. |2 fast |0 (OCoLC)fst01143138 | |
| 650 | 7 | |a Young adult consumers |x Attitudes. |2 fast |0 (OCoLC)fst01183068 | |
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| 650 | 7 | |a Cibles (marketing) |2 ram | |
| 650 | 7 | |a Génération Internet. |2 ram | |
| 650 | 7 | |a Parents. |2 ram | |
| 700 | 1 | |a Vidler, Marissa. | |
| 776 | 0 | 8 | |i Print version: |t Millennials with kids. |d New York, NY : AMACOM, American Management Association, [2015] |z 9780814436585 |w (DLC) 2015009454 |
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