Design for how people think : using brain science to build better products /

Mostrar otras versiones (1)

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporat...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Whalen, John (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, Inc., 2019.
Edición:First edition.
Temas:
Product design.
Creative thinking.
User-centered system design.
Customer relations.
User interfaces (Computer systems)
Design.
Industrial design.
Conception de produit.
Conception participative (Conception de systèmes)
Interfaces utilisateurs (Informatique)
industrial design.
design (discipline)
ART > Folk & Outsider Art.
CRAFTS & HOBBIES > Folkcrafts.
Product design
User-centered system design
Customer relations
Web sites > Design
Industrial design
Creative thinking
Design
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Rethinking "the" experience
  • The six minds of experience
  • In the blink of an eye: vision, attention, and automaticity
  • Wayfinding: where am I?
  • Memory/semantics
  • Language: I told you so
  • Decision making and problem: enter consciousness, stage left
  • Emotion: logical decision making meets its match
  • Exposing secrets
  • User research: contextual interviews
  • Vision: are you looking at me?
  • Language: did they just say that?
  • Wayfinding: how do you get there?
  • Memory: expectations and filling in gaps
  • Decision making: following the breadcrumbs
  • Emotion: the unspoken reality
  • Putting the six minds to work in your designs
  • Sense-making
  • Putting the six minds to work: appeal, enhance, awaken
  • Succeed fast, succeed often.

Ejemplares similares