Friction : the untapped force that can be your most powerful advantage /
"In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 tri...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill Education,
[2019]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Introduction
- Prologue: Engine of Disruption
- 1 The Friction Evangelist
- 2 Retail Disruption-Nineteenth and Twentieth Centuries
- 3 Transportation Disruption
- 4 Digital Disruption
- 5 The Science of Friction
- 6 Decision Friction
- 7 Customer Experience and Friction
- 8 Technology Friction
- 9 Friction Within Your Business
- 10 A World of Friction
- 11 Bureaucrats and Red Tape Warriors
- 12 Taxes and Beyond
- 13 Habits and Productivity
- 14 Friction Design
- 15 Nonprofit Friction
- 16 Friction Everywhere
- Conclusion: Go Forth and Find Friction
- Appendix: The Persuasion Slide
- Acknowledgments
- Notes
- Index