The invisible brand : marketing in the age of automation, big data, and machine learning /

"Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns, all in real time. What's next? A co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ammerman, William, 1967- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2019]
Temas:
Marketing.
Artificial intelligence.
Machine learning.
Intelligence artificielle.
Apprentissage automatique.
marketing.
artificial intelligence.
BUSINESS & ECONOMICS / Marketing / General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part I. Emergence. The invisible brand takes over
  • The roots of the invisible brand in digital advertising
  • Persuasion equations
  • Infinite data from smarter things
  • Beyond the Turing Test
  • Part II. Synthesis
  • Marketing with psychotechnology
  • Nature versus nurture versus neural networks
  • The algorithmic economy
  • Privacy, propaganda, and politics
  • The God algorithm.

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