Cargando…
The invisible brand : marketing in the age of automation, big data, and machine learning /
"Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns, all in real time. What's next? A co...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2019]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1090697180 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 190320s2019 nyu o 000 0 eng | ||
| 010 | |a 2019013521 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d UMI |d C6I |d TEFOD |d K6U |d EBLCP |d YDX |d WAU |d N$T |d DLC |d OCLCO |d NZAUC |d OCLCQ | ||
| 019 | |a 1103607225 |a 1165390171 | ||
| 020 | |a 9781260441260 |q (ebook) | ||
| 020 | |a 1260441261 |q (ebook) | ||
| 020 | |z 9781260441253 (hardback) | ||
| 029 | 1 | |a AU@ |b 000065314212 | |
| 029 | 1 | |a AU@ |b 000065749190 | |
| 035 | |a (OCoLC)1090697180 |z (OCoLC)1103607225 |z (OCoLC)1165390171 | ||
| 037 | |a CL0501000053 |b Safari Books Online | ||
| 037 | |a 4C5E76AD-A153-4220-9231-FDAADC4CE43E |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415 |
| 082 | 0 | 0 | |a 658.800285/63 |2 23 |
| 084 | |a BUS043000 |2 bisacsh | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Ammerman, William, |d 1967- |e author. | |
| 245 | 1 | 4 | |a The invisible brand : |b marketing in the age of automation, big data, and machine learning / |c William Ammerman. |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2019] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns, all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift, while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI"-- |c Provided by publisher. | ||
| 520 | |a "A roadmap to harnessing the power of artificial intelligence for maximum marketing results-from a nationally recognized thought leader"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I. Emergence. The invisible brand takes over -- The roots of the invisible brand in digital advertising -- Persuasion equations -- Infinite data from smarter things -- Beyond the Turing Test -- Part II. Synthesis -- Marketing with psychotechnology -- Nature versus nurture versus neural networks -- The algorithmic economy -- Privacy, propaganda, and politics -- The God algorithm. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Machine learning. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Intelligence artificielle. | |
| 650 | 6 | |a Apprentissage automatique. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a artificial intelligence. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General. |2 bisacsh | |
| 650 | 7 | |a Artificial intelligence. |2 fast |0 (OCoLC)fst00817247 | |
| 650 | 7 | |a Machine learning. |2 fast |0 (OCoLC)fst01004795 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 776 | 0 | 8 | |i Print version: |a Ammerman, William, 1967- author. |t Invisible brand |d New York : McGraw-Hill Education, [2019] |z 9781260441253 |w (DLC) 2019010692 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781260441260/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 2688391 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6257969 | ||
| 938 | |a YBP Library Services |b YANK |n 16842684 | ||
| 994 | |a 92 |b IZTAP | ||