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Instagram power : build your brand and reach more customers with visual influence /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2019]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- Introduction
- Part I P = Prep for Success
- Step 1. Join Instagram and Get Your Business Profile
- The Remarkable Rise of Instagram
- Brand-New to Instagram-Read This Before Signing Up
- The Power of the Profile
- A Powerful Profile Is Focused
- Profile Name Options
- The Powerful Profile Checklist
- Don't Get Banned from Instagram
- Instagram Business Profiles and Tools Overview
- Find Your Heroes
- Step 2. Mastering Basic Functionality
- Three Ways to Publish
- Instagram General Functionality
- Managing Your Business Setting
- The Website Version of Your Instagram Profile
- Step 3. Mastering Instagram Stories and IGTV
- Instagram Stories Overview
- What Is IGTV, and How Do You Get It Set Up?
- Step 4. Master Hashtags
- Where Did Hashtags Come From?
- How Instagram Uses Hashtags
- How to Use Hashtags
- Create Your Own Hashtags
- Cautionary Tales
- Hashtag Dos and Don'ts
- Step 5. A Side Step for Nonprofits, Local Marketers, and Service Providers
- Nonprofit Marketing on Instagram
- Local Marketing with Instagram
- Marketing a Service on Instagram
- Part II O = Organize Your Message
- Step 6. Create Your Content Blueprint
- Framework Step One: Clarify Your Themes
- Framework Step Two: Clarify Your Visual Style
- Framework Step Three: Select Your Publishing Method
- Step 7. Use the Daily Actions Checklist to Gather Your Tribe
- Followers = Social Proof
- The Follow-Like-Comment-Respond (FLCR) Method
- Daily Actions Checklist
- A Fast and Affordable Way to Grow Your Instagram Followers with Influencers
- Tools for Management
- Step 8. Building Your Instagram Support Team
- A Personal Note from GaryVee About Automation
- Staffing Options
- Collaboration and Automation Tools
- Going Beyond the Instagram Approved List of Providers
- Part III W = Wow Them with Effective Marketing
- Step 9. Master Copywriting Secrets for Instagram
- Writing Opportunities on Instagram
- How to Get Words on Your Pictures
- Common Myths
- What Would Joe Sugarman Do?
- The Copywriter's Goal
- The Copywriter's View of the Basic Tools
- The Copywriter's Outcome
- Taking Copywriting to the Next Level
- Step 10. Use Triggers of Engagement
- 12 Common Buying Triggers Found on Instagram
- Five Levels of Connection to a Message
- Fears Related to Tapping into Emotions
- Step 11. Run Contests and Use Freebies Regularly
- How to Get 64 Times More Comments
- And Yet, It's So Uncommon
- Effective Contest Strategies on Instagram
- Beyond Contests
- The Stealthy Way to Share Boring Content
- Ritualize the Freebies for Maximum Impact
- Step 12. Selling Directly on Instagram
- Shoppable Tags
- Traditional Display Ads Adapted to Instagram
- What Does Your Tribe Think Is Visually On-Trend?
- Display Ad Techniques
- How to Close the Sale with Link in Bio
- Step 13. Use Multistep Campaigns and User Generated Content