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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter /
Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of socia...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2019]
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| Edición: | Revised and expanded third edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction
- Listen first, and never stop listening
- Way beyond "women 25 to 54" : define your target audience better than ever
- Use social network ads for much greater impact
- Think--and act--like your consumer
- Invite your customers to be your first fans
- Engage : create true dialogue with, and between, your customers
- Respond quickly to all bad comments
- Respond to the good comments too
- Be authentic
- Be honest and transparent
- Should you ask a lot of questions?
- Provide value (yes, for free!)
- Share stories (they're your social currency!)
- Inspire customers and influencers to share your stories
- Integrate social media into the entire customer experience
- Admit when you screw up, and then leverage your mistakes
- Consistently deliver excitement, surprise, and delight
- Don't sell! Just make it easy and compelling for customers to buy
- Conclusion : just be likeable
- Appendix : a refresher guide to the social networks that matter most.