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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter /
Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of socia...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2019]
|
| Edición: | Revised and expanded third edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Kerpen, Dave, |e author. | |
| 245 | 1 | 0 | |a Likeable social media : |b how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / |c Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen. |
| 250 | |a Revised and expanded third edition. | ||
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2019] | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xvii, 296 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (page 285) and index. | ||
| 505 | 0 | |a Introduction -- Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion : just be likeable -- Appendix : a refresher guide to the social networks that matter most. | |
| 520 | |a Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: *Engage customers and crowdsource innovation online *Create content that resonates with consumers and provides value *Integrate social media into the entire customer experience *Effectively deal with criticism and negative feedback on social media *Grow your audience across social channels, and much more. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 700 | 1 | |a Greenbaum, Michelle, |e author. | |
| 700 | 1 | |a Berk, Robert E., |d 1923- |e author. | |
| 700 | 1 | |a Kerpen, Carrie, |e writer of foreword. | |
| 776 | 0 | 8 | |i Print version: |a Kerpen, Dave. |t Likeable social media. |b Revised and expanded third edition. |d New York : McGraw-Hill Education, [2019] |z 9781260453287 |w (DLC) 2018050130 |w (OCoLC)1060181277 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781260453294/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6255340 | ||
| 938 | |a EBSCOhost |b EBSC |n 2688249 | ||
| 938 | |a YBP Library Services |b YANK |n 16842727 | ||
| 994 | |a 92 |b IZTAP | ||