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Game-time decision making : high-scoring business strategies from the biggest names in sports /

Make business decisions with the confidence and clarity as the world's best sports coaches. When the pressure is on, great coaches remain laser-focused, confident, and fully in charge of their roster. They're the same way when it comes to developing strategies and game plans to succeed. In...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Meltzer, David C. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, [2019]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Putting together your roster by building yourself
  • Offensive/defensive mindset
  • Coaching trees and growth
  • Don't trip on the first down chains behind you
  • Being "in the game"
  • The offense and defense of branding
  • The offense and defense of marketing
  • The offense and defense of communication.