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Opening strategy : professional strategists and practice change, 1960 to today /

Opening Strategy recounts the origins and development of Strategy as a profession from the middle of the last century to the present day. In particular, it focuses on how strategic planning superseded long-range planning, and the more recent rise of strategic management and open strategy. Together,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Whittington, Richard, 1958- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Oxford University Press, 2019.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1 Opening Strategy: Practices and Professionals
  • 2 Making Strategy: Theory and Practice
  • 3 Corporate Strategists: Surviving the ‘Fall’
  • 4 Strategy Consultants: Knowledgeable Professionals
  • 5 Strategic Planning: Choice and Competition
  • 6 Strategic Management: Change and Implementation
  • 7 Open Strategy: Transparency and Inclusion
  • 8 Changing Strategy—for the Better.