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Sales engagement : how the world's fastest growing companies are modernizing sales through humanization at scale /
Engage in sales-the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified le...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Medina, Manny, |d 1973- |e author. | |
| 245 | 1 | 0 | |a Sales engagement : |b how the world's fastest growing companies are modernizing sales through humanization at scale / |c Manny Medina, Max Altschuler, and Mark Kosoglow. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c [2019] | |
| 300 | |a 1 online resource (xxi, 215 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Who this book is for -- Sales engagement : why it's so important . The state of modern sales -- How sales engagement solves seven major business pain points -- Diving deeper : essential elements of a strong sales engagement strategy. Humanizing sales with personas, personalization, and relevance -- The future is omnichannel and that future is now -- Why A/B testing is mission critical to any sales org -- Achieving revenue efficiency : metrics to measure in a modern sales org -- The key to ramping new reps faster -- Account-based sales strategies for the modern seller -- How to align modern sales, success, and marketing with sales engagement -- Future proofing : where sales engagement fits and what's next. Building a modern sales tech stack -- Predicting what's next in sales. | |
| 588 | 0 | |a Online resource; title from digital title page (ProQuest Ebook Central, viewed March 3, 2021). | |
| 520 | |a Engage in sales-the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. - Find common factors holding your sales back-and reverse them through channel optimization - Humanize sales with personas and relevant information at every turn - Understand why A/B testing is so incredibly critical to success, and how to do it right - Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Engagement (Philosophy) | |
| 650 | 6 | |a Vente. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Engagement (Philosophy) |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 700 | 1 | |a Altschuler, Max, |d 1987- |e author. | |
| 700 | 1 | |a Kosoglow, Mark, |d 1976- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Medina, Manny, 1973- |t Sales engagement. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2019] |z 9781119584346 |w (DLC) 2019002895 |w (OCoLC)1100427671 |
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