Cargando…
Sales engagement : how the world's fastest growing companies are modernizing sales through humanization at scale /
Engage in sales-the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified le...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
[2019]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Engage in sales-the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. - Find common factors holding your sales back-and reverse them through channel optimization - Humanize sales with personas and relevant information at every turn - Understand why A/B testing is so incredibly critical to success, and how to do it right - Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
|---|---|
| Descripción Física: | 1 online resource (xxi, 215 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119584360 1119584361 9781119584308 1119584302 |