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Digital marketer /
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Swindon, UK :
BCS Learning & Development Ltd.,
[2018]
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| Colección: | BCS guides to IT roles.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; PREFACE; 1 OVERVIEW OF THE DIGITAL MARKETING FIELD; TRADITIONAL VS. DIGITAL MARKETING; OUTBOUND AND INBOUND MARKETING; MEASURING AND ANALYSING; REACH AND ENGAGEMENT; GOOD PRACTICES; SUMMARY; 2 THE ROLE OF THE DIGITAL MARKETER; A GREAT CAREER CHOICE; DIGITAL MARKETER SKILLS; DIGITAL MARKETER RESPONSIBILITIES; FUTURE-PROOFING YOUR CAREER; SUMMARY; 3 TOOLS, METHODS AND TECHNIQUES; INDUSTRY STANDARDS AND PROFESSIONAL BODIES; DIGITAL MARKETING-RELATED REGULATIONS; USEFUL TOOLS; FRAMEWORKS AND METHODOLOGIES; SUCCESSES AND FAILURES; SUMMARY
- 4 NEXT STEPS FOR THE DIGITAL MARKETERDIGITAL MARKETING ROLES; CAREER PROGRESSION; CHOOSING YOUR PATH; CONTINUOUS PROFESSIONAL DEVELOPMENT; SUMMARY; 5 A DAY IN THE LIFE OF A DIGITAL MARKETER; CASE STUDY: CARL AT 'COMPANY X'; GLOSSARY; NOTES; INDEX; Back Cover