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Digital marketer /
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Swindon, UK :
BCS Learning & Development Ltd.,
[2018]
|
| Colección: | BCS guides to IT roles.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1082143765 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 190114s2018 enka ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d G3B |d STF |d OCLCF |d EBLCP |d DEBBG |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781780174020 | ||
| 020 | |a 1780174020 | ||
| 020 | |a 9781780174013 | ||
| 020 | |a 1780174012 | ||
| 035 | |a (OCoLC)1082143765 | ||
| 037 | |a CL0501000017 |b Safari Books Online | ||
| 050 | 4 | |a HD69.P75 | |
| 082 | 0 | 4 | |a 658.8/72 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Brown, Eileen, |e author. | |
| 245 | 1 | 0 | |a Digital marketer / |c Eileen Brown and Betsy Aoki. |
| 246 | 3 | |a Careers in Information Technology project management | |
| 264 | 1 | |a Swindon, UK : |b BCS Learning & Development Ltd., |c [2018] | |
| 264 | 4 | |c Ã2018 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a BCS guides to IT roles | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed January 10, 2019). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; CONTENTS; LIST OF FIGURES AND TABLES; AUTHORS; PREFACE; 1 OVERVIEW OF THE DIGITAL MARKETING FIELD; TRADITIONAL VS. DIGITAL MARKETING; OUTBOUND AND INBOUND MARKETING; MEASURING AND ANALYSING; REACH AND ENGAGEMENT; GOOD PRACTICES; SUMMARY; 2 THE ROLE OF THE DIGITAL MARKETER; A GREAT CAREER CHOICE; DIGITAL MARKETER SKILLS; DIGITAL MARKETER RESPONSIBILITIES; FUTURE-PROOFING YOUR CAREER; SUMMARY; 3 TOOLS, METHODS AND TECHNIQUES; INDUSTRY STANDARDS AND PROFESSIONAL BODIES; DIGITAL MARKETING-RELATED REGULATIONS; USEFUL TOOLS; FRAMEWORKS AND METHODOLOGIES; SUCCESSES AND FAILURES; SUMMARY | |
| 505 | 8 | |a 4 NEXT STEPS FOR THE DIGITAL MARKETERDIGITAL MARKETING ROLES; CAREER PROGRESSION; CHOOSING YOUR PATH; CONTINUOUS PROFESSIONAL DEVELOPMENT; SUMMARY; 5 A DAY IN THE LIFE OF A DIGITAL MARKETER; CASE STUDY: CARL AT 'COMPANY X'; GLOSSARY; NOTES; INDEX; Back Cover | |
| 520 | |a This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |x Technological innovations |2 fast | |
| 700 | 1 | |a Aoki, Elizabeth, |e author. | |
| 830 | 0 | |a BCS guides to IT roles. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781780174006/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35024292 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5614271 | ||
| 994 | |a 92 |b IZTAP | ||