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Goliath's revenge : how established companies turn the tables on digital disruptors /
"Harness your companys incumbent advantages to win the digital disruption game Goliaths Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like arti...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro; Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors; Contents; Foreword; Chapter 1 How Much Time Do You Have?; Rewriting David versus Goliath; The Resurgence of General Motors; The Six Rules of Goliath's Revenge; Rule 1: Deliver Step-Change Customer Outcomes; Rule 2: Pursue Big I and Little I Innovation; Rule 3: Use Your Data as Currency; Rule 4: Accelerate through Innovation Networks; Rule 5: Value Talent over Technology; Rule 6: Reframe Your Purpose; How Much Time Have You Got?; Time to Jump In; Chapter 2 The Incumbent's Advantage; Your Crown Jewels
- Self-Funding InnovationBrand Reach; Existing Customer Relationships; Installed Base; Data Sets; Blocking Patents; Standards Influence; What Are Your Crown Jewels?; Chapter 3 Winner Takes Most; The End of Average; The Retail Industry: A Cautionary Tale; The Customer Expectation Ratchet; My Car Gets Better with Age; Our Trains Have Zero Unplanned Downtime; Why Time Is of the Essence; Parabolic Customer Adoption; Perpetual Algorithmic Advantage; Note; Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes; Pick a Destination: Thinking Customer-In; Plan Your Journey: The Stairway to Value
- Visionaries versus ConservativesPragmatists in Pain versus Pragmatists with Options; Applying the Stairway to Value: Examples; Fit Your BHAG to the Stairway to Value; Get Going: Whole Offers by Step; Rule 1: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 1 Readiness Summary; Chapter 5 Rule 2: Pursue Big I and Little I Innovation; Differentiate Big I from Little I; Nurture a Company-wide Innovation Culture; Your Central Innovation Group; Expanding Your Innovation Funnel; Act Fast on Little I Opportunities; Step 1: Charter
- Step 2: ResourceStep 3: Implement; Step 4: Learn; Unlock the Power of And; Launch Your Venture Investment Board; Why Big I Initiatives Need Protection; What Decisions Can Your VIB Make?; Who Should Lead Your VIB?; How Do I Know Our VIB Is Working?; Run the Big I Relay Race; Step 1: Ideate; Step 2: Validate; Step 3: Pilot; Step 4: Scale; Mastercard Pursues Both Big I and Little I; Stress-Test Your Innovation Program; Rule 2: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 2 Readiness Summary; Note
- Chapter 6 Rule 3: Use Your Data as CurrencySome Historical Context; Entertainment Goes Left Brain; Moneyball Wins Games; Build Your Data Balance Sheet; Think Broadly about Your Data Assets; Understand Your Data Liabilities; Rate the Quality of Each Data Asset; Pay Special Attention to the Edge; Value Data Optionality; Maximize Return on Data; Digital Customer Segments; Master Machine Learning; The Weather Channel; Rule 3: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 3 Readiness Summary; Note