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Create and deliver a killer product demo : tips and tricks to wow your customers /
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, NY] :
Apress,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro; Contents; About the Author; Acknowledgments; Introduction; Chapter 1: Introduction; History of Product Demos in Technology; The Mother of All Demos; The Evolution of Product Demos; A Magician in Product Demos; The Recent Years; Now the Time Is Yours; Chapter 2: Killer Product Demos; A Demo Brings a Product to Life; Types of Product Demos; Public Demos; Product Launch; Startup Pitch; API Demos; Video-Recorded Demo; Private Demos; Presales Meeting; Trade Show Demo; SaaS Demo; Game Pitching Demo; Other Situations Where You Need a Demo; Scrum Sprint Review; Noncommercial Demo Sessions
- Key TakeawaysChapter 3: How to Craft Your Demo; Before You Start; Your Main Message; Your Story; Types of Stories Used in Product Demos; Exercise 1; The Basic Structure of a Product Demo; Section 1: Pre-Demo; Introduce the Presenter; Set the Context; Section 2: The Demo; Write a Step-by-Step Script; Six Reasons Why You Should Write a Script; How to Write a Script; Define a WOW Moment; Section 3: Wrap-Up; Exercise 2: Your Product Demo Structure; Where Can I Use My Main Message and Story?; Key Takeaways; Chapter 4: Unique Demo Structures and Timelines; Product Launch Demos; Presales Demos
- Overview DemoTechnical Proof Demo; SaaS Demos; Before Your SaaS Demo; During Your SaaS Demo; After Your SaaS Demo; API Demos; Comparison of Product Demo Structures; Key Takeaways; Chapter 5: Create a WOW Moment; How to Create a WOW Moment; WOW Moment on Tesla Model X Product Demo; Exercise: Create Your Own WOW Moment; Types of WOW Moments; Key Takeaways; Chapter 6: Dissection of Amazing Product Demos; Macintosh Launch; iPod Launch; iPhone Launch; Volvo Dynamic Steering Video Commercial; Tesla vs. Audi Refueling Contest; Game of Drones (Intel RealSense and Ascending Technologies)
- Tesla Powerwall KeynoteCisco Live 2015 Keynote; Minecraft on Microsoft HoloLens; Surface Studio Launch; Key Takeaways; Chapter 7: Preparation; Plan for the Worst Scenario; Do You Need Slides?; Be Prepared for Q Rehearse to Exhaustion; Key Takeaways; Chapter 8: How to Avoid Common Glitches; Top Recommendations to Avoid Common Glitches; Key Takeaways; Chapter 9: Weapons for Delivering Effective Technical Presentations; Common Mistakes in Technical Presentations; What Makes Technical Topics Harder to Understand?; Elements of Effective Technical Talks and Presentations
- Simplify Complex Concepts by Using Analogies and MetaphorsAlways Speak in Concrete Terms, Never in Abstract; Avoid Acronyms and Buzzwords; Use Multisensory Elements; Tell Stories; Speak with Passion; Key Takeaways; Chapter 10: Trends in Technology; Remote Demos; Augmented Reality; Demo Automation; Catch the Trends; Key Takeways; Chapter 11: Demo Your Product, Sell a Dream; Appendix A: Structure of a Product Demo Template; Appendix B: 5 Steps to Create a WOW Moment Template; Appendix C: Product Demo Success Checklist; Index