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AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here,...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Major challenges facing marketers today
- Introductory concepts for artificial intelligence and machine learning for marketing
- Predicting using big data
- Segmenting customers and markets
- Identifying what matters most
- Core algorithms of artificial intelligence and machine learning relevant for marketing
- Marketing and innovation data sources and cleanup of data
- Applications for product innovation
- Applications for pricing dynamics
- Applications for promotions and offers
- Applications for customer segmentation
- Applications for brand development, tracking, and naming
- Applications for creative storytelling and advertising
- The future of AI-enabled marketing, and planning for it
- Next-generation creative and research agency models.