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The handbook of marketing strategy for life science companies : formulating the roadmap you need to navigate the market /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge, Taylor and Francis Group,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Marketing strategy road map
- Overview of market research
- Situation analysis
- Developing a marketing strategy
- Marketing strategy implementation and control
- Marketing metrics
- Discussion on unique perspectives.