|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
OR_on1071412425 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr ||||||||||| |
| 008 |
180222s2018 nyu ob 001 0 eng |
| 010 |
|
|
|a 2020691610
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|c DLC
|d OCLCF
|d UAB
|d UWO
|d OCLCO
|d UMI
|d YDX
|d INT
|d K6U
|d OCLCO
|d OCLCQ
|
| 019 |
|
|
|a 1041505525
|a 1102269314
|
| 020 |
|
|
|a 9781351235280
|q ebook
|
| 020 |
|
|
|a 1351235281
|
| 020 |
|
|
|a 9781351235303
|q e-book
|
| 020 |
|
|
|a 1351235303
|
| 020 |
|
|
|z 9780815376880
|q pbk.
|
| 020 |
|
|
|z 9780815376903
|q hardback
|
| 020 |
|
|
|a 081537688X
|
| 020 |
|
|
|a 0815376901
|
| 020 |
|
|
|a 9781351235297
|q (Proquest Ebook Central)
|
| 020 |
|
|
|a 135123529X
|
| 020 |
|
|
|a 9780815376880
|
| 020 |
|
|
|a 9780815376903
|
| 035 |
|
|
|a (OCoLC)1071412425
|z (OCoLC)1041505525
|z (OCoLC)1102269314
|
| 037 |
|
|
|a 5428193
|b Proquest Ebook Central
|
| 050 |
0 |
0 |
|a HD9999.B442
|
| 082 |
0 |
0 |
|a 660.6068/8
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Denault, Jean-Francois,
|e author.
|
| 245 |
1 |
4 |
|a The handbook of marketing strategy for life science companies :
|b formulating the roadmap you need to navigate the market /
|c Jean-Francois DeNault.
|
| 264 |
|
1 |
|a New York :
|b Routledge, Taylor and Francis Group,
|c [2018]
|
| 300 |
|
|
|a 1 online resource
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages 189-191) and index.
|
| 588 |
|
|
|a Description based on print version record.
|
| 505 |
0 |
|
|a Marketing strategy road map -- Overview of market research -- Situation analysis -- Developing a marketing strategy -- Marketing strategy implementation and control -- Marketing metrics -- Discussion on unique perspectives.
|
| 590 |
|
|
|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Biotechnology industries
|x Marketing.
|
| 650 |
|
0 |
|a Life sciences
|x Economic aspects.
|
| 650 |
|
6 |
|a Sciences de la vie
|x Aspect économique.
|
| 650 |
|
7 |
|a Biotechnology industries
|x Marketing.
|2 fast
|0 (OCoLC)fst00832808
|
| 776 |
0 |
8 |
|i Print version:
|t The handbook of marketing strategy for life science companies
|d New York : Routledge, Taylor and Francis Group, [2018]
|z 9780815376880 (pbk.)
|w (DLC) 2018006316
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781351235280/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 15576205
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 15546286
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 15556839
|
| 994 |
|
|
|a 92
|b IZTAP
|
