Social media, organizational identity and public relations : the challenge of authenticity /

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thurlow, Amy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, 2019.
Temas:
Public relations.
Social media.
Organizational behavior.
Relations publiques.
Médias sociaux.
Comportement organisationnel.
public relations.
social media.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Communicatively constituted organizations, plausible?
  • Critical sensemaking (CSM) in a virtual environment
  • Methodology
  • Plausibility, authenticity and collective enactment
  • Crowdfunding : collective organizing and virtual identities
  • Plausibility and legitimation
  • Volkswagen : truth, accuracy and plausibility
  • Engagement and enactment
  • #MarchAgainstMonsanto : social movements, extracting cues, and the ongoing nature of sensemaking
  • Conclusion.

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