The laws of brand storytelling : win -- and keep -- your customers' hearts and minds /

Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Walter, Ekaterina (Autor), Gioglio, Jessica (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2019]
Temas:
Marketing.
Storytelling > Economic aspects.
Marketing
Art de conter > Aspect économique.
marketing.
BUSINESS & ECONOMICS / Marketing / General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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049 |a UAMI 
100 1 |a Walter, Ekaterina,  |e author. 
245 1 4 |a The laws of brand storytelling :  |b win -- and keep -- your customers' hearts and minds /  |c Ekaterina Walter and Jessica Gioglio. 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2019] 
264 4 |c ©2019 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from title page (Safari, viewed November 5, 2018). 
504 |a Includes bibliographical references and index. 
520 |a Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. --  |c Edited summary from book. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Marketing. 
650 0 |a Storytelling  |x Economic aspects. 
650 2 |a Marketing 
650 6 |a Marketing. 
650 6 |a Art de conter  |x Aspect économique. 
650 7 |a marketing.  |2 aat 
650 7 |a BUSINESS & ECONOMICS / Marketing / General.  |2 bisacsh 
650 7 |a Marketing  |2 fast 
700 1 |a Gioglio, Jessica,  |e author. 
776 0 8 |i Print version:  |a Walter, Ekaterina.  |t Laws of brand storytelling.  |b 1 Edition.  |d New York : McGraw-Hill Education, 2018  |z 9781260440195  |w (DLC) 2018030682  |w (OCoLC)1032662916 
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