The laws of brand storytelling : win -- and keep -- your customers' hearts and minds /

Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Walter, Ekaterina (Autor), Gioglio, Jessica (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2019]
Temas:
Marketing.
Storytelling > Economic aspects.
Marketing
Art de conter > Aspect économique.
marketing.
BUSINESS & ECONOMICS / Marketing / General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. --
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781260440201
1260440206

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