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|a 1065036765
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|a UAMI
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| 100 |
1 |
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|a Perri, Melissa,
|e author.
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| 245 |
1 |
0 |
|a Escaping the build trap :
|b how effective product management creates real value /
|c Melissa Perri.
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| 250 |
|
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|a First edition.
|
| 264 |
|
1 |
|a Sebastopol, CA :
|b O'Reilly Media,
|c 2018.
|
| 264 |
|
4 |
|c Ã2019
|
| 300 |
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|a 1 online resource :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Includes index.
|
| 588 |
0 |
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|a Online resource; title from PDF title page (EBSCO, viewed November 05, 2018).
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| 505 |
0 |
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|a Intro; Copyright; Table of Contents; Preface; Acknowledgments; Part I. The Build Trap; Chapter 1. The Value Exchange System; Chapter 2. Constraints on the Value Exchange System; Chapter 3. Projects Versus Products Versus Services; Chapter 4. The Product-Led Organization; Sales-Led; Visionary-Led; Technology-Led; Product-Led; Chapter 5. What We Know and What We Don't; Part II. The Role of the Product Manager; Chapter 6. Bad Product Manager Archetypes; The Mini-CEO; The Waiter; The Former Project Manager; Chapter 7. A Great Product Manager; Tech Expert Versus Market Expert.
|
| 505 |
8 |
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|a A Great Product ManagerStart with Why; One Role, Many Responsibilities; Chapter 8. The Product Manager Career Path; Associate Product Manager; Product Manager; Senior Product Manager; Director of Product; VP of Product; Chief Product Officer; Chapter 9. Organizing Your Teams; Marquetly's Product Team; Part III. Strategy; Chapter 10. What Is Strategy?; Chapter 11. Strategic Gaps; The Knowledge Gap; The Alignment Gap; The Effects Gap; Autonomous Teams; Chapter 12. Creating a Good Strategic Framework; Strategy Deployment; Strategy Creation; Chapter 13. Company-Level Vision and Strategic Intents.
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| 505 |
8 |
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|a Company VisionStrategic Intents; Chapter 14. Product Vision and Portfolio; Product Vision; Product Portfolio; Part IV. Product Management Process; Chapter 15. The Product Kata; Context Matters; Chapter 16. Understanding the Direction and Setting Success Metrics; Product Metrics; Pirate Metrics; The HEART Framework; Setting Direction with Data; Chapter 17. Problem Exploration; Understanding the Problem; Users Don't Want an App; Breaking Down Barriers and Getting Creative; Validating the Problem; Chapter 18. Solution Exploration; Experimenting to Learn; Concierge; Wizard of Oz; Concept Testing.
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| 505 |
8 |
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|a When You Don't Need to Experiment RobustlyExperimenting in Complex Industries; Experimenting on Internal Products; Choosing the Right Solution at Marquetly; Chapter 19. Building and Optimizing Your Solution; Evolving the Product Vision; Prioritizing Work; The Real Definition of Done; Part V. The Product-Led Organization; Chapter 20. Outcome-Focused Communication; Cadences and Communication; Roadmaps and Sales Teams; Product Operations; Chapter 21. Rewards and Incentives; Chapter 22. Safety and Learning; Chapter 23. Budgeting; Chapter 24. Customer Centricity.
|
| 505 |
8 |
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|a Chapter 25. Marquetly: The Product-Led CompanyAfterword: Escaping the Build Trap to Become Product-Led; Appendix A. Appendix: Six Questions to Determine Whether a Company Is Product-Led; Index; About the Author.
|
| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Product management.
|
| 650 |
|
0 |
|a Customer relations
|x Management.
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| 650 |
|
6 |
|a Produits commerciaux
|x Gestion.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Customer relations
|x Management.
|2 fast
|0 (OCoLC)fst00885539
|
| 650 |
|
7 |
|a Product management.
|2 fast
|0 (OCoLC)fst01078225
|
| 776 |
0 |
8 |
|i Print version:
|a Perri, Melissa.
|t Escaping the build trap.
|b First edition.
|d Sebastopol, CA : O'Reilly Media, 2018
|z 149197379X
|z 9781491973790
|w (OCoLC)965479751
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781491973783/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL5572380
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| 938 |
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|
|a EBSCOhost
|b EBSC
|n 1924946
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|a YBP Library Services
|b YANK
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