Business hack : the wealth dragon way to build a successful business in the digital age /
"Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including usi...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd.,
2019.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part I. The old rules:
- Chapter 1. Your business and products
- Chapter 2. Sales and marketing
- Chapter 3. Building your sales machine
- Chapter 4. The psychology of selling
- Part II. The new rules:
- Chapter 5. The digital revolution
- Chapter 6. Your online presence
- Chapter 7. The power of social media
- Chapter 8. The guide to building successful social media campaigns
- Chapter 9. Branding in the digital age
- Chapter 10. Cautionary tales (adapt or die!)
- Part III. The future rules:
- Chapter 11. Predicting future trends
- Chapter 12. Don't become a human bot!
- Part IV. Their rules (case studies):
- Chapter 13. Case studies
- Final word: Your business story.