The business value of developer relations : how and why technical communities are key to your success /

Discover the true value of developer relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. Understand wh...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thengvall, Mary (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Apress, [2018]
Temas:
Customer relations.
Customer relations > Management.
Business enterprises > Public relations.
Marketing.
Entreprises > Relations publiques.
marketing.
Computer programming > software development.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Part 1. What is the value of a technical community? An introduction to community
  • Selling community to your company
  • Keeping a pulse on the community
  • Measuring your success
  • Building a developer relations team
  • Part 2. Building and engaging with the community. Finding your community
  • Building a healthy community
  • In-person events : the how, why, and where
  • Dealing with common community issues
  • Building your personal brand
  • Appendix A: Trip reports
  • Appendix B: Event scorecard
  • Appendix C: Hackathon one-page handout
  • Appendix D: Developer resource card
  • Appendix E: Sample event process and playbook.

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