Data driven : harnessing data and AI to reinvent customer engagement /

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Chavez, Tom (Autor), O'Hara, Chris (Autor), Vaidya, Vivek (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2019]
Temas:
Marketing.
Selling > Computer network resources.
Customer relations.
Strategic planning.
Marketing
Planification stratégique.
marketing.
Customer relations
Selling > Computer network resources
Strategic planning
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