Managing the new customer relationship : strategies to engage the social customer and build lasting value /

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Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gordon, Ian, 1952 June 19-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mississauga, Ont. : J. Wiley & Sons Canada, 2013.
Temas:
Relationship marketing.
Customer relations > Management.
Social media > Marketing.
Marketing relationnel.
Customer relations > Management
Relationship marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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