UX optimization : combining behavioral UX and usability testing data to optimize websites /

Combine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data--into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tomlin, W. Craig (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Apress, [2018]
Temas:
User interfaces (Computer systems)
Human-computer interaction.
User-Computer Interface
Interfaces utilisateurs (Informatique)
Computers > User Interfaces.
Human-computer interaction
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • UX optimization overview
  • What's a persona?
  • Types of personas
  • Why personas matter
  • How to create a persona
  • Behavioral UX data
  • UX and usability testing data
  • Putting it all together : behavioral UX data analysis and recommendations
  • Putting it all together : usability testing data analysis and recommendations
  • Conclusion : the big picture.

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