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Always on : digital brand strategy in a big data world /
Where do powerful strategies come from' How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate' How does a company get the essentials to work in regard to the company's strategies, such as leader...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[New York, NY] :
Gildan Audio,
2018.
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| Edición: | Unabridged. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 9781469098180 |q (electronic audio bk.) | ||
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| 020 | |z 9781469098197 | ||
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| 100 | 1 | |a Øverland, Arve Peder, |e author. | |
| 245 | 1 | 0 | |a Always on : |b digital brand strategy in a big data world / |c Arve Peder Overland. |
| 250 | |a Unabridged. | ||
| 260 | |a [New York, NY] : |b Gildan Audio, |c 2018. | ||
| 300 | |a 1 online resource (06 hr., 08 min.) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 511 | 0 | |a Narrated by Tim Andres Pabon. | |
| 520 | |a Where do powerful strategies come from' How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate' How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused' These are some of the questions asked by Arve Peder Overland in Always On: Digital Brand Strategy in a Big Data World. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Think fast, be agile, be ready-you're always on! | ||
| 588 | 0 | |a Online resource; title from title details screen (OverDrive, viewed October 5, 2018). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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| 650 | 0 | |a Social media. | |
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| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Données volumineuses. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Technologie de l'information |x Aspect économique. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x General. |2 bisacsh | |
| 650 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 650 | 7 | |a Information technology |x Economic aspects. |2 fast |0 (OCoLC)fst00973097 | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Big data. |2 fast |0 (OCoLC)fst01892965 | |
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| 700 | 1 | |a Pabon, Andrés, |e narrator. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781469098197/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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