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Build, run, and sell your Apple consulting practice : business and marketing for iOS and Mac start ups /
Starting an app development company is one of the most rewarding things you'll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consult...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Berkeley, CA] :
Apress,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro; Table of Contents; About the Author; Acknowledgments; Introduction; First, Let Me Talk YouOut of This ... ; Chapter 0: The Joy of Being a Sole Proprietor; Chapter 1: Build the Offer; Before You Get Started: Take Care of Yourself; Research What Should Be in an Offer; Pricing; Building the Offer; The Hourly Offer; The Retainer Offer; The Managed Services Offer; The Fixed-Fee Offer; Build the Contract; Service Level Agreements; Server Uptime; Time to Resolution and Average Response Times; Net Promoter Scores; Remedies; Does This Pass the Sniff Test?!?!; Funding Your New Adventure.
- Growth Requires CapitalConclusion; Further Reading; Chapter 2: Beyond Services; Reseller Accounts; Selling Mobility; Should You Sell Cloud Services?; If You Do Sell Cloud; Evaluating the Security of Cloud-Based Solutions; Referrals vs. Selling; Providing Hardware and Software; Providing Infrastructure Services; Further Reading; Chapter 3: Hiring and Human Resources; Decisions, Decisions; Before You Hire; Where to Post Your Jobs; Writing Job Postings; Reviewing Resumes; Interviewing; Phone Screening; In-Person Interviewing; Making The Offer; Onboarding New Employees; Wikis for Onboarding.
- One-on-OnesTraining; Individualized Learning Plans; Layering Training Assets; Conferences; Meetups; Sites For MacAdmins; People to Follow; Inspiring Employees to Learn; Learning to Lead; Soft Skills; Signs It's Going to Get Hard to Retain Someone; Diversity; Outsourcing HR; Conclusion; Further Reading; Chapter 4: Accounting 101; The Concepts; Buying Accounting Software; Accepting Payments; Accrual-Based Accounting; Hiring an Accountant; Doing Taxes; Insurance; Cash Flow; Conclusion; Further Reading; Chapter 5: Buy Software to Automate the Business; Choose Your Tools; Device Management.
- PSA, MSA, RMM, and BDR (Oh My!)BDR Software; Some RMM, PSA, and MSA Solutions to Consider; The App-Based Economy; Automation Services; What to Expect When Building Software; The Customer Scorecard; The Balanced Scorecard; Financial; Customer; Internal Processes; Learning & Growth; Testing; Techie Bits; Antivirus; Automation Tools; Backup; Collaboration Suites and File Sharing; CRM; DEP Splash Screens and Help Menus; Development Tools, IDEs, and Text Manipulators; Digital Signage and Kiosks; Directory Services and Authentication Tools; Identity Management; Imaging and Configuration Tools.
- Log Collection and AnalysisManagement Suites; Misc; Point of Sale; Print Servers; Remote Management; Security Tools; Service Desk Tools; Software Packaging and Package Management; Storage; Troubleshooting, Repair, and Service Tools; Virtualization and Emulation; Honorable Mention; Conclusion; Further Reading; Chapter 6: Make Friends: Develop Partnerships; Engaging Customers for Referral Business; Finding the Right Partner; Structuring a Partnership; Quid Pro Quo; Subcontracting vs. Partnering; Dealing with Problems with Partners; Conclusion; Further Reading.