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Build, run, and sell your Apple consulting practice : business and marketing for iOS and Mac start ups /

Starting an app development company is one of the most rewarding things you'll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consult...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Edge, Charles (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Berkeley, CA] : Apress, 2018.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Build, run, and sell your Apple consulting practice :  |b business and marketing for iOS and Mac start ups /  |c Charles Edge. 
264 1 |a [Berkeley, CA] :  |b Apress,  |c 2018. 
264 2 |a New York, NY :  |b Distributed to the Book trade worldwide by Springer 
264 4 |c ©2018 
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504 |a Includes bibliographical references and index. 
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505 0 |a Intro; Table of Contents; About the Author; Acknowledgments; Introduction; First, Let Me Talk YouOut of This ... ; Chapter 0: The Joy of Being a Sole Proprietor; Chapter 1: Build the Offer; Before You Get Started: Take Care of Yourself; Research What Should Be in an Offer; Pricing; Building the Offer; The Hourly Offer; The Retainer Offer; The Managed Services Offer; The Fixed-Fee Offer; Build the Contract; Service Level Agreements; Server Uptime; Time to Resolution and Average Response Times; Net Promoter Scores; Remedies; Does This Pass the Sniff Test?!?!; Funding Your New Adventure. 
505 8 |a Growth Requires CapitalConclusion; Further Reading; Chapter 2: Beyond Services; Reseller Accounts; Selling Mobility; Should You Sell Cloud Services?; If You Do Sell Cloud; Evaluating the Security of Cloud-Based Solutions; Referrals vs. Selling; Providing Hardware and Software; Providing Infrastructure Services; Further Reading; Chapter 3: Hiring and Human Resources; Decisions, Decisions; Before You Hire; Where to Post Your Jobs; Writing Job Postings; Reviewing Resumes; Interviewing; Phone Screening; In-Person Interviewing; Making The Offer; Onboarding New Employees; Wikis for Onboarding. 
505 8 |a One-on-OnesTraining; Individualized Learning Plans; Layering Training Assets; Conferences; Meetups; Sites For MacAdmins; People to Follow; Inspiring Employees to Learn; Learning to Lead; Soft Skills; Signs It's Going to Get Hard to Retain Someone; Diversity; Outsourcing HR; Conclusion; Further Reading; Chapter 4: Accounting 101; The Concepts; Buying Accounting Software; Accepting Payments; Accrual-Based Accounting; Hiring an Accountant; Doing Taxes; Insurance; Cash Flow; Conclusion; Further Reading; Chapter 5: Buy Software to Automate the Business; Choose Your Tools; Device Management. 
505 8 |a PSA, MSA, RMM, and BDR (Oh My!)BDR Software; Some RMM, PSA, and MSA Solutions to Consider; The App-Based Economy; Automation Services; What to Expect When Building Software; The Customer Scorecard; The Balanced Scorecard; Financial; Customer; Internal Processes; Learning & Growth; Testing; Techie Bits; Antivirus; Automation Tools; Backup; Collaboration Suites and File Sharing; CRM; DEP Splash Screens and Help Menus; Development Tools, IDEs, and Text Manipulators; Digital Signage and Kiosks; Directory Services and Authentication Tools; Identity Management; Imaging and Configuration Tools. 
505 8 |a Log Collection and AnalysisManagement Suites; Misc; Point of Sale; Print Servers; Remote Management; Security Tools; Service Desk Tools; Software Packaging and Package Management; Storage; Troubleshooting, Repair, and Service Tools; Virtualization and Emulation; Honorable Mention; Conclusion; Further Reading; Chapter 6: Make Friends: Develop Partnerships; Engaging Customers for Referral Business; Finding the Right Partner; Structuring a Partnership; Quid Pro Quo; Subcontracting vs. Partnering; Dealing with Problems with Partners; Conclusion; Further Reading. 
520 |a Starting an app development company is one of the most rewarding things you'll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business. 
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650 0 |a New business enterprises. 
650 6 |a Sociétés de conseil  |x Gestion. 
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650 7 |a Business strategy.  |2 bicssc 
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