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00000cam a2200000 i 4500 |
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OR_on1045544606 |
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OCoLC |
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20231017213018.0 |
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m o d |
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180108t20192019nyua ob 001 0 eng |
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|a 2020691315
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040 |
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019 |
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|a 1046067980
|a 1202416449
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|z 9781138240216
|q hardback
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|a P94.5.H58
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|a PSY
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|a 302.23089/68073
|2 23
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|a UAMI
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245 |
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|a LatinX voices :
|b Hispanics in media in the U.S. /
|c Edited by Katidia Barbara Coronado, Erica Rodriguez Kight.
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264 |
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1 |
|a New York, NY :
|b Routledge,
|c [2019].
|
264 |
|
4 |
|c ©2019
|
300 |
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|a 1 online resource (xvi, 282 pages) :
|b illustrations
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336 |
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|a text
|b txt
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|a online resource
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|a Includes bibliographical references and index.
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505 |
0 |
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|a Immigration and the emergence of Hispanic periodicals in the U.S. Waves of migration: a brief history of the Hispanic/LatinX presence in the U.S. -- Paving the way: Hispanic newspapers in the U.S. before World War II -- Extra! extra! bold, vibrant and punchy: Hispanic newspapers in the U.S. since World War II, from print to the digital age -- Hispanic and LatinX artists in media. Hollywood's bronze screen: Hispanics and Latinos in U.S. films -- El Ritmo Latino: Hispanic/LatinX music influences in the U.S. -- Hispanic/LatinX art in the U.S.: past and present -- The LatinX impact on electronic and digital media. From grassroots to big business: the emergence and development of Hispanic/LatinX radio in the U.S. -- From radio stations to television networks: the evolution of Spanish-language broadcasting in the U.S. -- Connecting with "mi gente": Hispanic/LatinX influencers, entrepreneurs and consumers online -- Reaching Hispanic/LatinX audiences. The Hispanic/LatinX audience: mobile, social, and traditional media use -- Tapping into Hispanic/LatinX buying power: an overview of Hispanic marketing and advertising in the U.S. -- Don't forget the Brasileiros: reaching the Brazilian audience -- Management, diversity and language. Behind the scenes: decision makers in the growing Hispanic/LatinX media market -- Representations of "La raza": stereotypes, gender issues and the impact of images in media -- Linguistic diversity in Hispanic/LatinX media: leveraging your skills.
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588 |
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|a Description based on print version record.
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520 |
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|a This undergraduate textbook provides an overview of Hispanic/LatinX media in the U.S. It draws from both professional and research experience and teaching broadcast media courses in the classroom, and covers print, radio, television, film, and new media.
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
650 |
|
0 |
|a Hispanic American mass media.
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650 |
|
0 |
|a Hispanic Americans in mass media.
|
650 |
|
6 |
|a Médias latino-américains (États-Unis)
|
650 |
|
6 |
|a Américains d'origine latino-américaine dans les médias.
|
650 |
|
7 |
|a PSYCHOLOGY
|x Social Psychology.
|2 bisacsh
|
650 |
|
7 |
|a Hispanic American mass media.
|2 fast
|0 (OCoLC)fst00957415
|
650 |
|
7 |
|a Hispanic Americans in mass media.
|2 fast
|0 (OCoLC)fst00957623
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700 |
1 |
|
|a Coronado, Katidia Barbara,
|e editor.
|
700 |
1 |
|
|a Kight, Erica Rodriguez,
|e editor.
|
776 |
0 |
8 |
|i Print version:
|t LatinX voices
|d New York, NY : Routledge, 2018.
|z 9781138240216
|w (DLC) 2017060919
|
856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781315284118/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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938 |
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|a Gale Cengage Learning
|b GVRL
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|a ProQuest Ebook Central
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|a 92
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