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Leveraging constraints for innovation : new product development essentials from the PDMA /

"Sales- In a single comprehensive volume, covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion - Provides a set of frameworks, techniques, and tools that can be immediately implemented - Offers how-to knowledge on specific tools and methods...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gurtner, Sebastian (Editor ), Spanjol, Jelena (Editor ), Griffin, Abbie (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei
  • A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer
  • The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold
  • Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden
  • New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen
  • Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal
  • How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt
  • Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain
  • Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem
  • Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya.