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Using events to understand users : analytics for product managers /
"This course explains how successful product managers, designers, and UX professionals use the analytics tool called event tracking to best understand how users interact and behave throughout the entire user journey. While the course focuses on Google Analytics-based event tracking, the lessons...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly Media,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cgm a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1038802208 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o c | ||
| 007 | cr cna|||||||| | ||
| 007 | vz czazuu | ||
| 008 | 180606s2018 xx 047 o vleng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d UAB |d OCLCQ |d OCLCO | ||
| 035 | |a (OCoLC)1038802208 | ||
| 037 | |a CL0500000969 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.15 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Edgar, Matthew, |e on-screen presenter. | |
| 245 | 1 | 0 | |a Using events to understand users : |b analytics for product managers / |c with Matthew Edgar. |
| 264 | 1 | |a [Place of publication not identified] : |b O'Reilly Media, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (1 streaming video file (46 min., 7 sec.)) | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 337 | |a video |b v |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 511 | 0 | |a Presenter, Matthew Edgar. | |
| 500 | |a Title from title screen (viewed June 4, 2018). | ||
| 520 | |a "This course explains how successful product managers, designers, and UX professionals use the analytics tool called event tracking to best understand how users interact and behave throughout the entire user journey. While the course focuses on Google Analytics-based event tracking, the lessons learned also apply to other analytics tools. The course describes the purpose of event tracking, how to set it up, and how to use it. It teaches you about interaction maps and how they help you understand when to use event tracking. It covers the distinctions between goals and events, and when to use an event versus a goal or an event-based goal. Packed with practical tips and tricks, this course will boost your ability to uncover deep insights into how your customers use and interact with your products."--Resource description page | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Google Analytics. |
| 630 | 0 | 7 | |a Google Analytics. |2 fast |0 (OCoLC)fst01783174 |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
| 650 | 0 | |a Product design. | |
| 650 | 0 | |a Data mining. | |
| 650 | 2 | |a Data Mining | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 6 | |a Conception de produit. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 7 | |a Customer relations |x Management |x Data processing. |2 fast |0 (OCoLC)fst00885540 | |
| 650 | 7 | |a Data mining. |2 fast |0 (OCoLC)fst00887946 | |
| 650 | 7 | |a Product design. |2 fast |0 (OCoLC)fst01763003 | |
| 650 | 7 | |a Product management. |2 fast |0 (OCoLC)fst01078225 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/videos/~/9781492035466/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||