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Using goals to understand users : analytics for product managers /
"Successful product managers use advanced goal setting and tracking techniques inside analytics systems like Google Analytics to best understand how users interact with their products and boost conversions. This course teaches these advanced techniques and is designed for the product manager wi...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly Media,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cgm a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1038801899 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o c | ||
| 007 | cr cna|||||||| | ||
| 007 | vz czazuu | ||
| 008 | 180606s2018 xx 047 o vleng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d UAB |d OCLCQ |d OCLCO | ||
| 035 | |a (OCoLC)1038801899 | ||
| 037 | |a CL0500000969 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.15 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Edgar, Matthew, |e on-screen presenter. | |
| 245 | 1 | 0 | |a Using goals to understand users : |b analytics for product managers / |c with Matthew Edgar. |
| 264 | 1 | |a [Place of publication not identified] : |b O'Reilly Media, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (1 streaming video file (46 min., 53 sec.)) | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 337 | |a video |b v |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 511 | 0 | |a Presenter, Matthew Edgar. | |
| 500 | |a Title from title screen (viewed June 4, 2018). | ||
| 520 | |a "Successful product managers use advanced goal setting and tracking techniques inside analytics systems like Google Analytics to best understand how users interact with their products and boost conversions. This course teaches these advanced techniques and is designed for the product manager with basic analytics experience. You'll review the methods for setting up and accessing goal reporting, move quickly past simple tasks like measuring the quantity of people who complete a particular task before diving deep into results-oriented techniques like goal segmenting, custom reporting, and high impact methods for integrating goals into UX analytics reports. To get the most out of the course, learners should first view the O'Reilly video series 'Using Analytics to Inform Product Design.'"--Resource description page | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Google Analytics. |
| 630 | 0 | 7 | |a Google Analytics. |2 fast |0 (OCoLC)fst01783174 |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Customer relations |x Management |x Data processing. | |
| 650 | 0 | |a Product design. | |
| 650 | 0 | |a Data mining. | |
| 650 | 2 | |a Data Mining | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 6 | |a Conception de produit. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 7 | |a Customer relations |x Management |x Data processing. |2 fast |0 (OCoLC)fst00885540 | |
| 650 | 7 | |a Data mining. |2 fast |0 (OCoLC)fst00887946 | |
| 650 | 7 | |a Product design. |2 fast |0 (OCoLC)fst01763003 | |
| 650 | 7 | |a Product management. |2 fast |0 (OCoLC)fst01078225 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/videos/~/9781492035442/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||