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The public relations handbook /
"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge, Taylor & Francis Group,
2016.
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| Edición: | 5th edition. |
| Colección: | Media practice.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; The Public Relations Handbook; Copyright; Contents; List of figures; List of tables; Notes on contributors; Preface; Part I The context of public relations; Chapter 1 What is public relations?; Chapter 2 Public relations and communications; Chapter 3 Public relations and politics; Chapter 4 Public relations and management; Chapter 5 Ethics, professionalism and regulation; Part II Strategic public relations; Chapter 6 Public relations and corporate communication; Chapter 7 Corporate identity; Chapter 8 Risk, issues and crisis management.
- Chapter 9 Public relations and corporate social responsibilityChapter 10 Measurement and evaluation; Chapter 11 Public relations and globalisation; Part III Stakeholder public relations; Chapter 12 Media relations in the social media age; Chapter 13 Internal communications; Chapter 14 Financial communications; Chapter 15 Public sector public relations; Chapter 16 Consumer public relations; Chapter 17 Business-to-business public relations; Chapter 18 Not-for-profit public relations; Chapter 19 Digital public relations
- revolution or evolution?; Part IV Shaping the future.
- Chapter 20 Future challenges for PRBibliography; Index.