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The public relations handbook /
"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge, Taylor & Francis Group,
2016.
|
| Edición: | 5th edition. |
| Colección: | Media practice.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Theaker, Alison, |e author. | |
| 245 | 1 | 4 | |a The public relations handbook / |c Alison Theaker. |
| 250 | |a 5th edition. | ||
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2016. | |
| 300 | |a 1 online resource (xvii, 555 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 490 | 1 | |a Media practice | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children."--Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; The Public Relations Handbook; Copyright; Contents; List of figures; List of tables; Notes on contributors; Preface; Part I The context of public relations; Chapter 1 What is public relations?; Chapter 2 Public relations and communications; Chapter 3 Public relations and politics; Chapter 4 Public relations and management; Chapter 5 Ethics, professionalism and regulation; Part II Strategic public relations; Chapter 6 Public relations and corporate communication; Chapter 7 Corporate identity; Chapter 8 Risk, issues and crisis management. | |
| 505 | 0 | |a Chapter 9 Public relations and corporate social responsibilityChapter 10 Measurement and evaluation; Chapter 11 Public relations and globalisation; Part III Stakeholder public relations; Chapter 12 Media relations in the social media age; Chapter 13 Internal communications; Chapter 14 Financial communications; Chapter 15 Public sector public relations; Chapter 16 Consumer public relations; Chapter 17 Business-to-business public relations; Chapter 18 Not-for-profit public relations; Chapter 19 Digital public relations -- revolution or evolution?; Part IV Shaping the future. | |
| 505 | 0 | |a Chapter 20 Future challenges for PRBibliography; Index. | |
| 542 | |f Copyright © Routledge 2016 |g 2016 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 gnd | |
| 650 | 7 | |a Unternehmen |2 gnd | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Theaker, Alison. |t Public relations handbook. |b 5th edition. |d London ; New York : Routledge, Taylor & Francis Group, 2016 |z 9781315709918 |w (DLC) 2015040935 |w (OCoLC)927619225 |
| 830 | 0 | |a Media practice. | |
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