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Strategic marketing for high technology products : an integrated approach /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Fotiadis, Thomas (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	London : Routledge, 2018.
Colección:	Routledge studies in innovation, organization and technology.
Temas:	Marketing. Marketing research. Technological innovations > Management. Strategic planning. Technology. Marketing Technology Marketing > Recherche. Innovations > Gestion. Planification stratégique. Technologie. marketing. TECHNOLOGY & ENGINEERING > Engineering (General) TECHNOLOGY & ENGINEERING > Reference. Marketing research Strategic planning Technological innovations > Management
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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