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|a UAMI
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|a Fotiadis, Thomas,
|e author.
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| 245 |
1 |
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|a Strategic marketing for high technology products :
|b an integrated approach /
|c Thomas Fotiadis.
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| 264 |
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|a London :
|b Routledge,
|c 2018.
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| 264 |
|
4 |
|c ©2018
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|a Routledge studies in innovation, organizations and technology
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|a Print version record.
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|a Cover; Title; Copyright; Dedication; Contents; List of illustrations; Acknowledgments; 1 The environment; 1.1 High Technology: definitions, characteristics, environment, importance; 1.2 Definitions of High Technology by (inter)national organizations and its delimitation vis-à-vis its distinguishing features; 1.3 The "chasm"; 1.4 The significance of High Technology; 2 Business culture and High Tech enterprises; 2.1 Strategic concerns and approaches; 2.2 Culture of innovation in High Tech enterprises; 2.3 Composition of strategic-culture approaches; 3 Integration
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| 505 |
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|a 3.1 The role of marketing in High Tech enterprises and the importance of integration3.2 Presentation -- analysis of integration models; 4 The model; 4.1 Variables of the framework; 4.2 Adopted viewpoint of communication- collaboration-integration; 4.3 The goals for the proposed framework; 4.4 Proposed framework; 4.5 Contribution of the proposed theoretical framework; Bibliography; Index
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| 504 |
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|a Includes bibliographical references and index.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
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|a Marketing.
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| 650 |
|
0 |
|a Marketing research.
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| 650 |
|
0 |
|a Technological innovations
|x Management.
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| 650 |
|
0 |
|a Strategic planning.
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| 650 |
|
0 |
|a Technology.
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| 650 |
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2 |
|a Marketing
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| 650 |
|
2 |
|a Technology
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| 650 |
|
6 |
|a Marketing.
|
| 650 |
|
6 |
|a Marketing
|x Recherche.
|
| 650 |
|
6 |
|a Innovations
|x Gestion.
|
| 650 |
|
6 |
|a Planification stratégique.
|
| 650 |
|
6 |
|a Technologie.
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a TECHNOLOGY & ENGINEERING
|x Engineering (General)
|2 bisacsh
|
| 650 |
|
7 |
|a TECHNOLOGY & ENGINEERING
|x Reference.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 650 |
|
7 |
|a Marketing research
|2 fast
|
| 650 |
|
7 |
|a Strategic planning
|2 fast
|
| 650 |
|
7 |
|a Technological innovations
|x Management
|2 fast
|
| 650 |
|
7 |
|a Technology
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a FOTIADIS, THOMAS.
|t STRATEGIC MARKETING FOR HIGH TECHNOLOGY PRODUCTS.
|d [Place of publication not identified] : ROUTLEDGE, 2018
|z 1138559288
|w (OCoLC)1008986514
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|a Routledge studies in innovation, organization and technology.
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|u https://learning.oreilly.com/library/view/~/9781351363808/?ar
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