Trust Inc. : how companies can gain respect in a social media age how business can win respect in a social media age /

"We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yeomans, Matthew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2018.
Edición:1 edition.
Temas:
Corporate image.
Internet in public relations.
Social media.
Social Media
Entreprises > Image.
Internet dans les relations publiques.
Médias sociaux.
corporate image.
social media.
Corporate image
Internet in public relations
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The social age
  • A short history of social media
  • How social media made sustainability mainstream
  • Learning to listen after a century of shouting
  • The trust factors
  • Collaboration and the power of the crowd
  • Radical transparency
  • Leaders needed
  • Empower and educate
  • Inspiring behaviour change
  • The know how
  • How to show not tell
  • The social network effect
  • How to save the sustainability report
  • How to embrace the global goals
  • Epilogue
  • Bibliography
  • Index.

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