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The analytics lifecycle toolkit : a practical guide for an effective analytics capability /

For organizations who see the value of analytics but lack the depth of knowledge needed to structure appropriate solutions, this book breaks the cycle of frustration and provides a roadmap for putting the right people, processes, and technologies into place. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nelson, Gregory S., 1964- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Wiley, [2018]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Analytics overview
  • The people of analytics
  • Organizational context for analytics
  • Data strategy, platforms, and architecture
  • The analytics lifecycle toolkit
  • Problem framing
  • Data sensemaking
  • Analytic model development
  • Results activation
  • Analytics product management
  • Actioning analytics
  • Core competencies for analytic teams
  • The future of analytics.