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Artificial intelligence for marketing : practical applications /
This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify com...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[United States] :
Findaway World : Gildan Audio,
[2018]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Sterne, Jim, |d 1955- |e author. | |
| 245 | 1 | 0 | |a Artificial intelligence for marketing : |b practical applications / |c Jim Sterne. |
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| 520 | |a This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:Speak intelligently about Artificial Intelligence and its advantages in marketingUnderstand how marketers without a Data Science degree can make use of machine learning technologyCollaborate with data scientists as a subject matter expert to help develop focused-use applicationsHelp your company gain a competitive advantage by leveraging leading-edge technology in marketingArtificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies--and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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