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Visual public relations : strategic communication beyond text /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Collister, Simon (Autor), Roberts-Bowman, Sarah, 1965- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2018.
Colección:Routledge new directions in public relations and communication research.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Collister, Simon,  |e author. 
245 1 0 |a Visual public relations :  |b strategic communication beyond text /  |c Simon Collister and Sarah Roberts-Bowman. 
264 1 |a London :  |b Routledge,  |c 2018. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a Routledge new directions in public relations and communication research 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed April 12, 2018) 
504 |a Includes bibliographical references and index. 
505 0 |a Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton -- Picturing statistical narratives : a century of data visualisation in public relations practice / Jon Cope and Mark Wells -- Spatial dimensions of public relations -- Limits or opportunities for strategic communication? the role of space and place in mediating Demo2012 / Simon Collister -- The communicative function of public spaces / Noureddine Miladi -- A time and place: the Las Vegas Mob Museum's experiential public relations / Jessalynn Strauss -- Researching visual and spatial public relations -- A visual history of BP's use of public relations after Deepwater Horizon / Nick Lovegrove -- Environmental multi-modal communication: semiotic observations on recent campaigns / Andrea Catellani -- Experimental communication research : combining multi-modality methodologies with laboratory research -- Exploring visual experiments / Anna-Sara Fagerhom and Karina Göransson -- Conclusions and future directions / Simon Collister and Sarah Roberts-Bowman. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Public relations. 
650 0 |a Advertising. 
650 0 |a Visual communication. 
650 2 |a Public Relations 
650 6 |a Relations publiques. 
650 6 |a Communication visuelle. 
650 7 |a public relations.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Advertising  |2 fast 
650 7 |a Public relations  |2 fast 
650 7 |a Visual communication  |2 fast 
700 1 |a Roberts-Bowman, Sarah,  |d 1965-  |e author. 
776 0 8 |i Print version:  |a Collister, Simon.  |t Visual public relations.  |d Abingdon, Oxon ; New York, NY : Routledge, 2018  |z 9781138064669  |w (DLC) 2017060126  |w (OCoLC)1007067567 
830 0 |a Routledge new directions in public relations and communication research. 
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