Mapping out marketing : navigation lessons from the ivory trenches /

"Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron H...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hill, Ronald Paul (Editor ), Lamberton, Cait, 1975- (Editor ), Swartz, Jennifer, 1988- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Temas:
Marketing.
Marketing > Management.
Marketing > Gestion.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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