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Legacy in the making : building a long-term brand to stand out in a short-term world /
A book for a different breed of business leader, this guide celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Introduction : The End of Legacy as We Know It
- 01 Take Leadership Personally
- Contribution Before Extraction
- Opportunities Out of Obstacles
- Lead, Don't Manage
- 02 Behave Your Beliefs
- Your Culture Is Your Product
- Deeds, Not Words
- Empower Your Believers
- 03 Let Outsiders In
- Effect Change
- Share Your Secrets
- Enroll Consumers as Coauthors
- 04 Invent Your Own Game
- Don't Be the Best-Be the Only One
- Define Your Category (Don't Let It Define You)
- Ask Deeper Questions
- 05 Never Stop Making Legacy
- Don't Just Have a Plan, Stick with It
- Let the Past Inform the Present
- Transcend Generations
- Conclusion : The Beginning of Your Legacy in the Making
- Acknowledgments
- Endnotes
- Index