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Legacy in the making : building a long-term brand to stand out in a short-term world /
A book for a different breed of business leader, this guide celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 001 | OR_on1029302536 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
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| 008 | 180322s2018 nyua ob 001 0 eng d | ||
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| 019 | |a 1164491315 |a 1165393560 |a 1175676780 | ||
| 020 | |a 9781260117578 | ||
| 020 | |a 126011757X | ||
| 020 | |z 9781260117561 | ||
| 020 | |z 1260117561 | ||
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| 082 | 0 | 4 | |a 650.1 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Miller, Mark, |d 1972- |e author. | |
| 245 | 1 | 0 | |a Legacy in the making : |b building a long-term brand to stand out in a short-term world / |c Mark Miller & Lucas Conley. |
| 264 | 1 | |a New York : |b McGraw-Hill, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a A book for a different breed of business leader, this guide celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. -- |c Edited summary from book. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Introduction : The End of Legacy as We Know It -- 01 Take Leadership Personally -- Contribution Before Extraction -- Opportunities Out of Obstacles -- Lead, Don't Manage -- 02 Behave Your Beliefs -- Your Culture Is Your Product -- Deeds, Not Words -- Empower Your Believers -- 03 Let Outsiders In -- Effect Change -- Share Your Secrets -- Enroll Consumers as Coauthors -- 04 Invent Your Own Game -- Don't Be the Best-Be the Only One -- Define Your Category (Don't Let It Define You) -- Ask Deeper Questions | |
| 505 | 8 | |a 05 Never Stop Making Legacy -- Don't Just Have a Plan, Stick with It -- Let the Past Inform the Present -- Transcend Generations -- Conclusion : The Beginning of Your Legacy in the Making -- Acknowledgments -- Endnotes -- Index | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 700 | 1 | |a Conley, Lucas, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Miller, Mark, 1972- |t Legacy in the making. |d New York : McGraw-Hill, [2018] |z 9781260117561 |w (DLC) 2017056194 |w (OCoLC)996432528 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781260117578/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35846989 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6256770 | ||
| 938 | |a YBP Library Services |b YANK |n 16842514 | ||
| 994 | |a 92 |b IZTAP | ||