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Building products for the enterprise : product management in enterprise software /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media,
[2018]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro; Copyright; Table of Contents; Foreword; Preface; Oâ#x80;#x99;Reilly Safari; How to Contact Us; Acknowledgments; Chapter 1. Why Product Management in the Enterprise Is Different; Three Things that Make Enterprise Software Different; The Business Model; Product Specialization; The Customer versus the User; Are You Selling to Users First, or Customers?; Summary; Chapter 2. Who Are We Building For?; It All Begins with Who and Why; Customer Problems Versus User Problems; From Customer Problems to a Product Vision; Defining the Product Vision; Measuring Success; The Product Leadership Team; Summary.
- Chapter 3. Three Types of Knowledge for a Product Manager to SeekThree Categories of Knowledge; Organizational Knowledge; Product Knowledge; Industry Knowledge; It Starts with Communication; Summary; Chapter 4. Organizational Knowledge; Development/Engineering; Structuring Work with Your Development Manager; What to Do When Things Donâ#x80;#x99;t Go According to Plan; Communicating with Development; Design; How to Involve Design; Communicating with Designers; Executives; Communicating with Executives; Marketing; Product; Customers; Messaging; Managing Content; Communicating with Marketing; Sales.
- The Sales OrganizationHow Product Managers Engage with Sales; Processing Feedback from Sales; Ways to Serve, and Influence, Sales; Summer Camp for Sales: The Vendor Conference; Dealing with Bad Behavior; Communicating with Sales; Summary; Chapter 5. Product Knowledge; Learning Your Product; The Product Lifecycle; Writing Stories and Requirements; Building the Product Roadmap; Aligning Roadmaps Between Teams; The Role of Customer Input on the Roadmap; Planning Process; Measuring Success; Planning the Product End-of-Life; Summary; Chapter 6. Building Better Products with Data.
- Product Usage DataSales and Finance Data; Industry Data; Testing; Summary; Chapter 7. Industry Knowledge; The Basics of Your Market; Learning Your Market; Customer Meetings; Getting Customer Meetings; After the Customer Interview; Challenging What You Know About Your Market; Summary; Chapter 8. The Product Managers; Getting into Product Management; How Do Enterprise Product Managers Spend Their Day?; How to Know Whether Youâ#x80;#x99;re Still Growing; For Managers: Building Your Team; Managing Product Managers as People; For the Product Manager: Whatâ#x80;#x99;s Next?; Last Thoughts; Summary.
- Chapter 9. ConclusionIndex; About the Authors.