Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /

Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fromm, Jeff (Autor), Read, Angie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, [2018]
Temas:
Young adult consumers > Attitudes.
Target marketing.
Consumer behavior.
Jeunes adultes consommateurs > Attitudes.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumer behavior
Target marketing
Young adult consumers > Attitudes
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter of Influence; CHAPTER 5: Brand Me; CHAPTER 6: New Kids on the Shopping Block; CHAPTER 7: Hot Brands and Cool Ideas; CHAPTER 8: What's Next?; Appendix: Maintain COPPA Compliance; Afterword; Endnotes; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors; Free Sample from Marketing to Millennials; About AMACOM Books.

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